Last night while channel surfing through cable tv (Oh, how I miss my Sunday Mad Men nights) I saw a commercial from Philadelphia cream cheese in which an African American woman--in her mid-20s, hip, young and fashionable, and attractive is making spaghetti with marinara sauce, stirring in a tub of Philadelphia cream cheese.
[Health note: I really can't believe they are advocating that we do this--stir in a whole tub of cream cheese into red sauce? I've never been a fan of stirring in cream cheese to make things thicker--like in mashed potatoes. I know there are some who swear by it, but I don't like it when I can feel my arteries clogging up with all that fat/cholesterol]
We also see a white man (also mid-20s, young, hip, attractive) enter the frame, who is helping her with the meal--setting the table and adding things to the pot. The music playing is one that you typically hear with these kinds of ads, soft-rock-jazzy-peppy. The couple are affectionate with each other and are framed close together, sharing in the fun of cooking this meal, sitting down to eat it, and then afterwards, dancing in each others' arms and sharing a close-up kiss before the commercial ends. The commercial is not long--I mean, it's the typical length of a commercial (15-20 seconds), but it's probably the first time I've seen an inter-racial black-white couple acting ... like a couple. Sometimes you see groups of "friends" who could also be "couples" and they are a mixed-race group, but it's not quite clear if they are romantically linked or even sometimes who is with whom (after all, even though there are 2 women and 2 men, the men could be with one another and the women could be paired as well--although who am I kidding--this is mainstream advertising--they do not want us to assume queer coupling, but I think it's interesting to consider this possibility!).
Anyway, I was struck by this commercial--because I can't recall seeing another young, attractive, affectionate, hip 20-something black-female, white-male inter-racial couple in a commercial for something as mundane as cream cheese. In fact, it made me think about the dearth of inter-racial couples who really SEEM like couples--who act like couples. All those ads for KY jelly or for Visa or for the hundreds of other mundane products and stores seem to show Asian couples/families and Latino couples/families (rare but we're starting to see them), black couples/families (a bit more visible), and white couples/families (yep, they are all over the place and hence "the norm"). If we're heading into the second decade of the 21st century, shouldn't being a mixed-race couple and especially a mixed-race family be a bit more visible and commonplace than in just this one Philadelphia cream cheese ad?
And shouldn't this couple be eating healthier??!!
Showing posts with label inter-racial couples in tv commercials. Show all posts
Showing posts with label inter-racial couples in tv commercials. Show all posts
Monday, December 14, 2009
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