This weekend I attended a friend's wedding. It was absolutely lovely, a lot of fun, and the epitome of this blog--Mixed Race America. The bride is a white Mennonite from Canada. The groom is a Chinese American born to Taiwanese immigrant parents. The guests were a mix of various ethnicities and races--and a great number of them were "foreigners" -- Canadian family members and immigrants (many of whom have since become naturalized citizens) from China, Hong Kong, Taiwan, Guatemala, Viet Nam, and Argentina. And there were multiracial guests: white-Chinese, white-Indian, Chinese-Guatemalan. One of the running jokes was that I was one of the few true "Americans"--one of the few guests born and raised in the United States.
I take for granted that weddings like this happen and that it was celebrated by guests who were African American, white, Canadian, Taiwanese, Asian American, Latino, etc...
So it was jarring to receive this blog comment on an older post I had written back in December 2009 when Philadelphia Cream Cheese put out its first (at least I believe it's their first) commercial featuring a visibly inter-racial couple (in this case a white man and a black woman):
"A close look at the Word of God proves he is against mingling"
White Christian Male under attach from both left and right"
race mixing is a sin . Not on a sin, its the sin that brings genocide to
one race or the other..currently in 50 years the white race will be a
minority in the USA
your comment caught up with you"
Showing posts with label Philadelphia cream cheese supports affectionate inter-raacial couples. Show all posts
Showing posts with label Philadelphia cream cheese supports affectionate inter-raacial couples. Show all posts
Monday, July 16, 2012
Monday, December 14, 2009
Phildelphia cream cheese wants to spread a little inter-racial love
Last night while channel surfing through cable tv (Oh, how I miss my Sunday Mad Men nights) I saw a commercial from Philadelphia cream cheese in which an African American woman--in her mid-20s, hip, young and fashionable, and attractive is making spaghetti with marinara sauce, stirring in a tub of Philadelphia cream cheese.
[Health note: I really can't believe they are advocating that we do this--stir in a whole tub of cream cheese into red sauce? I've never been a fan of stirring in cream cheese to make things thicker--like in mashed potatoes. I know there are some who swear by it, but I don't like it when I can feel my arteries clogging up with all that fat/cholesterol]
We also see a white man (also mid-20s, young, hip, attractive) enter the frame, who is helping her with the meal--setting the table and adding things to the pot. The music playing is one that you typically hear with these kinds of ads, soft-rock-jazzy-peppy. The couple are affectionate with each other and are framed close together, sharing in the fun of cooking this meal, sitting down to eat it, and then afterwards, dancing in each others' arms and sharing a close-up kiss before the commercial ends. The commercial is not long--I mean, it's the typical length of a commercial (15-20 seconds), but it's probably the first time I've seen an inter-racial black-white couple acting ... like a couple. Sometimes you see groups of "friends" who could also be "couples" and they are a mixed-race group, but it's not quite clear if they are romantically linked or even sometimes who is with whom (after all, even though there are 2 women and 2 men, the men could be with one another and the women could be paired as well--although who am I kidding--this is mainstream advertising--they do not want us to assume queer coupling, but I think it's interesting to consider this possibility!).
Anyway, I was struck by this commercial--because I can't recall seeing another young, attractive, affectionate, hip 20-something black-female, white-male inter-racial couple in a commercial for something as mundane as cream cheese. In fact, it made me think about the dearth of inter-racial couples who really SEEM like couples--who act like couples. All those ads for KY jelly or for Visa or for the hundreds of other mundane products and stores seem to show Asian couples/families and Latino couples/families (rare but we're starting to see them), black couples/families (a bit more visible), and white couples/families (yep, they are all over the place and hence "the norm"). If we're heading into the second decade of the 21st century, shouldn't being a mixed-race couple and especially a mixed-race family be a bit more visible and commonplace than in just this one Philadelphia cream cheese ad?
And shouldn't this couple be eating healthier??!!
[Health note: I really can't believe they are advocating that we do this--stir in a whole tub of cream cheese into red sauce? I've never been a fan of stirring in cream cheese to make things thicker--like in mashed potatoes. I know there are some who swear by it, but I don't like it when I can feel my arteries clogging up with all that fat/cholesterol]
We also see a white man (also mid-20s, young, hip, attractive) enter the frame, who is helping her with the meal--setting the table and adding things to the pot. The music playing is one that you typically hear with these kinds of ads, soft-rock-jazzy-peppy. The couple are affectionate with each other and are framed close together, sharing in the fun of cooking this meal, sitting down to eat it, and then afterwards, dancing in each others' arms and sharing a close-up kiss before the commercial ends. The commercial is not long--I mean, it's the typical length of a commercial (15-20 seconds), but it's probably the first time I've seen an inter-racial black-white couple acting ... like a couple. Sometimes you see groups of "friends" who could also be "couples" and they are a mixed-race group, but it's not quite clear if they are romantically linked or even sometimes who is with whom (after all, even though there are 2 women and 2 men, the men could be with one another and the women could be paired as well--although who am I kidding--this is mainstream advertising--they do not want us to assume queer coupling, but I think it's interesting to consider this possibility!).
Anyway, I was struck by this commercial--because I can't recall seeing another young, attractive, affectionate, hip 20-something black-female, white-male inter-racial couple in a commercial for something as mundane as cream cheese. In fact, it made me think about the dearth of inter-racial couples who really SEEM like couples--who act like couples. All those ads for KY jelly or for Visa or for the hundreds of other mundane products and stores seem to show Asian couples/families and Latino couples/families (rare but we're starting to see them), black couples/families (a bit more visible), and white couples/families (yep, they are all over the place and hence "the norm"). If we're heading into the second decade of the 21st century, shouldn't being a mixed-race couple and especially a mixed-race family be a bit more visible and commonplace than in just this one Philadelphia cream cheese ad?
And shouldn't this couple be eating healthier??!!
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